The fracking issue inspired this Suite101 article about closing the gap between business ethics and the law; the article discusses more than fracking, however, and goes on to cover the history of bad business ethics and laws enacted to stop them.
Basically, business exist to make money, and laws are enacted only AFTER enough people get hurt, and even die, to make the media and law-makers take notice. Only then have companies shifted to more ethical practices.
Companies can come back after the bad press if truly committed to doing the right thing. The injured people and those who have lost their lives due to unethical companies, do not have that luxury.
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